This, at a time, when most of television land is moving to high definition and a select few towards 4k high dynamic range productions – both of which give better quality video – which can play out better on HD and 4K sets, making for a near realistic viewing experience.
Swami Ramdev and Acharaya Balkrishna’s Patanjali Ayurveda has been giving FMCG multinationals in India a bit of a headache by eating away at their market shares in several product categories.
Now the yoga guru-turned-entrepreneur is hoping to capture global audiences with his brand of yoga keeping in mind prime minister Narendra Modi’s penchant for it.
Aastha – as is known to many – is among the leaders in the spiritual television space in India. And it is a channel that is part of Swami Ramdev’s empire.

Over the past year or so, an HD revolution has been taking place silently in Noida where Aastha TV’s studios, playout and uplinking hub are located. Swami Ramdev has pumped in more than Rs 50 lakh into infrastructure – including 10-12 Sony PMW 200 cameras and post production facilities – which has helped facilitate production of programmes featuring him in high definition.

Two multi-camera teams have been trailing the yoga guru filming him at gatherings, camps and seminars where he has led his disciples in asanas. Almost 700 hours of Yoga have been filmed in HD so far.

“We wanted to upgrade and keep pace with technology,” says Aastha Broadcasting Network CEO Pramod Joshi. “We were producing and transmitting in SD which has limited demand in international markets.”

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