Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various distribution platforms will be unveiled post its launch.

The aim of the channel is to connect with the regional audience and broaden the audience base that travelxp already enjoys.

"We are launching a new channel focussed on the Tamil audience across all age-groups. South India has vast tourist spots which are famous both, nationally and internationally, with some places that are yet to be explored. Our channel will highlight everything -- from food to travel to leisure, etc. and will showcase it to the world. "

The channel will have original localised Tamil content as well as dubbed shows from travelxp's existing bouquet. In a year's time, the channel plans to have a 60:40 ratio of acquired/dubbed as to homegrown content in Tamil language.

After launching a Bengali version in April this year, travelxp’s Tamil will also explore and travel to new places, finding new cultures and destinations, knowing about different food tastes. The channel's team would shoot different episodes with various families in their own drawing room.

The Bengali feed has a line-up of marquee shows such as Bliss, World Spa, Backpack, Great World Hotels, Strictly Street, xp guide, and Food Fact Fun, etc.

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