The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and health and lifestyle content, Z5 gives viewers the opportunity to pick their entertainment from 11 browsing (and content) languages—English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Bhojpuri, Gujarati and Punjabi.

During the launch event, Zee International and Z5 global CEO Amit Goenka said, “As a global content company, our biggest strength is how well we understand our consumers and translate this into content they love. Every aspect of Z5 is based on our deep understanding of our consumers and their local ecosystem. It is both local and global at the same time and we know it is going to change the way you watch content.”

Z5 is seeking to addresses the entertainment demands of a young India that is increasingly digital savvy and globally connected, yet fundamentally rooted in its culture. Aggregated and original content is offered in the 11 languages as well as Odiya. “Digital will play a critical role in fuelling this growth and we wanted to ensure that we had a strong offering and presence in the space. With the launch of Z5 we see ourselves catapulting into the next phase of growth,” added Amit.

A silent preparation of 1.5 years went into Z5 to include content and features that cannot be found on any other Indian platform. While revealing the mystery of the silence Zee Entertainment Enterprises MD and CEO Punit Goenka said, “We have invested immense amount of time and energy in creating and acquiring rich and engaging content for Z5, which I am sure will be cherished by our viewers across the nation and worldwide. The launch of Z5 further strengthens us as a media and entertainment powerhouse.”

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