Zee Entertainment Enterprise is all set to launch their new Malayalam Entertainment channel during the auspicious festival of Vishu which is the Malayalam New Year.
The channel is in serious talks for bagging the satellite rights of recently launched Malayalam hit movies such as Hey Jude, Aadu 2, Daivame Kaithozham K.Kumarakanam and Diwanjimoola Grand Prix.

There are also reports that the channel will be telecasting the dubbed version of late Sridevi's Bollywood movie 'MOM' as a tribute to the actress. Reports further suggest, Zee Malayalam had also bagged the satellite rights of Tamil Superstar Rajinikanth's big budget movie 2.0.

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