Zee TV has climbed to the second rank in the Hindi GEC (general entertainment channel) hierarchy for the first time in 2013 as some of its special shows performed strongly in week 3.

Star Plus regained its top position as Colors, living without its popular reality show Bigg Boss, slipped ground to take up the No. 3 spot.

As per TAM data (HSM, 4+, C&S) sourced from a Hindi GEC, Zee TV in week three of 2013 added 20 GRPs to its previous week's tally to gross 215 GRPs.

Zee TV gained particularly from its special shows, where episodes of two serials are combined into one show, which the channels calls 'mahasangram'. Zee TV had aired mahasangram of Hitler Didi and Pavitra Rishta on 14 January that rated 3.3 TVR for one hour telecast; mahasangram of Qubool Hai and Punar Vivah on 18 January clocked 3.2 TVR for a 90-minute telecast.

Also, Zee TV's 'Sapne Suhane Ladakpan Ke' was the third most watched show on a Hindi general entertainment channel, after Star Plus' Diya AUr Baati Hum (4.4 TVR) and Colors' Balika Vadhu (4.4 TVR). The Zee show has even become the weekday 7.30 pm slot leader with an average of 4 TVR.

Zee TV had also aired mahaepisode of 'Sapne Suhane Ladakpan Ke' on 19 January, which recorded 3.1 TVR for 90-minute airing against Colors Screen Awards.

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