The Sun TV Network - with its repertoire of 33 channels across genres including entertainment, music, movies, comedy, news and kids - is arguably a very big name in television (media), both in India and Asia.
While the group debuted with its entertainment channel, Sun TV, back in 1993, children got their very own space on the network not before 2007. The Kids Cluster, as it came to be called, kick-started with Chutti TV (Tamil), followed soon by Kochu TV (Malayalam), Chintu TV (Kannada) and Kushi TV (Telugu).

Of the four kids channels, Chutti and Kochu are extremely popular with a nearly 80 per cent reach in the states of Tamil Nadu and Kerala, respectively.

The mainstay of the cluster, whose core target is kids in the age group of four to fourteen years, is cartoon acquisitions from numerous distributors and production houses like Sony Pictures, Warner Bros, Viacom18 and Scholastic. 80 per cent of the content is similar on all four channels while the remaining 20 per cent varies based on cultural preferences of the state in question.

Says Sun TV Network Kids Cluster of Channels Head Kavitha Jaubin: "Till now, we've only been airing acquired content but we hope to own a few titles soon, considering how well we've understood our little audience's interest patterns and what content they view the most."

The acquired content has to be dubbed by a skilled team in each state, which develops a script in the respective language. "The USP of our channel content is the nature of dubbing. It is extremely witty and is thoroughly enjoyed by our audience," says Jaubin, adding that nearly a week goes into scripting and dubbing an episode.

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