Big Magic International, launched a year ago, will now beef up its content line up with two new fictional shows 'Raavi' and 'Nadaniyaan' along with films acquired from Viacom 18.
With a content mix that ranges entertainment shows to daily business news from BloombergTV India, the international channel promises an inclusive and absolute package for its viewers. At start, the shows will be available on BIG MAGIC International - in the United States and Canada.

Through exclusive partnerships, 'Raavi' and 'Nadaniyaan' will air on Big Magic International in the US with the largest DTH platform - Dish Network and in Canada with Ethnic Channels Group (EGCL).
In the United States, Dish Network will ensure it reaches a sizeable and relevant audience of more than 14.3 million households. In Canada, with Ethnic Channels Group (EGCL) a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television, the Channel will air across all major platforms like Rogers Cable, Bell DTH, Bell Fibe, Cogeco and Telus, reaching over 6.4 million households.

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