Zee Kannada has unveiled a new brand identity and launched its HD version. The launch took place in a grand ceremony at the Zee Kutumba Awards 2018.
Based on the insights from extensive consumer research, Zee Kannada understood that the Kannadiga woman has always been nurturing and caring, but her canvas of expression for ages was limited to a homemaker. The network has revealed its new brand proposition, 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”, to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny.
Zee Kannada business head Raghavendra Hunsur said, “Over the last 12 years, Zee Kannada has earned the dominance of being the entertainment hub in the Kannada television market. With a refreshed brand purpose, we strive to inspire our viewers to break their barriers and look beyond their limits to achieve the unachievable. Synonymous with the Kannadiga pride, Zee Kannada will stimulate women with progressive and onward-looking entertaining content, featuring bold and determined characters that echo the channel’s new brand image. We are bringing new shows and extending our prime time shows on weekends to amplify the viewing experience. Our fiction shows will be taking dramatic turns to bring alive the brand proposition and the journey going forward is going to be very exciting and inspiring.”
He added, “We are also glad to announce on this occasion the launch of Zee Kannada HD, which was much desired by our viewers and we are hoping to enhance their content viewing experience further with the HD channel.”
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