Star Sports is all set to unveil its third regional channel after launching Star Sports 1 Hindi and Star Sports 1 Tamil. The next language market of focus for the company is Telugu and the channel will go on air on 7 December 2018 i.e. Friday, a source close to development informed Indiantelevision.com. As the Vizag leg of Pro Kabaddi League (PKL) starts on 7 December at Rajiv Gandhi Indoor stadium.
Star Sports 1 Telugu testing is in process on AsiaSat 7 at 105 degree east.
The formal launch of the channel will be done at a press conference at Taj Krishna, Banjara Hills in Hyderabad on 5 December.
In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar in September had said that Telugu and Kannada were going to be priority language markets for him.
Telugu feed of the sports event like IPL was aired on Star Maa Movies this season.
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