Zee Entertainment Enterprises Limited (ZEEL) is set to launch its Tamil Movies channel around June 2019.
The Upcoming Channel will be launched in Standard Definition and High Definition and it is branded as Zee Thirai and Zee Thirai HD respectively. ZEEL pans to exploit the Tamil Movie Library of its GEC Zee Tamil in addition to dubbed movies from other Indian languages.
ZEEL has been consistently investing in acquisition of movies satellite rights in Tamil Nadu market for the past couple of years and they have built a Library of around 300 to 350 movies that includes the recent blockbusters like ‘Mersal’ and Rajinikanth starrer Sci-fi movie “2.O”.
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