Chennai-based Sun TV Network, which operates to the most widely watched pay channel in India, has inked a content licensing deal with Reliance Jio, India’s biggest telecom operator.
Under the deal, Sun TV’s content — including those that it has purchased digital rights for — will be made available on Jio’s apps.
With this, thousands of movies have become available for Jio Cinema customers. Separately, Sun Group’s live TV channels, including HD versions, are available on the JioTV app.
Sun TV is estimated to have the rights to over 4,000 movies, mostly in South Indian languages like Tamil, Malayalam, Kannada and Telugu, including hits like ’96’.
Being one of the oldest private sector broadcasting company, it also has the biggest repertoire of non-film videos in South Indian languages.
However, while movies from Sun NXT are already available on JioCinema, serials and other TV content from the broadcaster are yet to be available. It is not clear whether such content have been kept outside the scope of the agreement.
Click here to read the full story.