ddindiaDoordarshan will now be available on the direct-to-home (DTH) platform in the Free-to-Air (FTA) basic pack in the whole of Europe and Arab countries. This, as DD Freedish gets onboard EUTELSAT's Hotbird-13 B satellite.

This will help the public broadcaster project India's viewpoint to the global audience in a cost effective manner. DD will be offered in the basic pack of the DTH service which does not require any individual to either subscribe or pay for viewing the channel.

This has been made possible with the signing of a memorandum of understanding (MoU) between Prasar Bharati CEO Jawhar Sircar and the German public broadcaster Deutsche Welle (DW) head of distribution (Asia) Dorothee Ulrichs.

Speaking on the occasion, Sircar said the MoU provided an important platform to position DD's content globally. The content for the platform would be created based on the consultation with various stakeholders and the taste of the target audience.

Congratulating Prasar Bharati on the occasion, Culture Secretary Ravindra Singh said the MoU had given an opportunity to project India's soft power to the world.

The offer by DW is on extremely favourable terms and DD India does not even require a licence immediately. The licence can be obtained within a period of one year if the experiment is successful.

Placing DD on Hotbird DTH platform will also give it full access to the Middle Eastern GCC countries, where Indians work and reside in large numbers.

Hotbird-13B is the most chosen satellite by European countries because of its polarity. It has a reach of 120 million homes in the whole of Europe, Northern Africa and the Middle East. The DTH platform has a total number of 1543 TV channels of which 1117 TV channels are Free-to-Air. 124 English channels are available on this satellite, prominent amongst which are BBC, CNN, CCTV, RT, France24, VOA TV, Euromans, Sky News, Bloomberg TV, Al Jazeera, etc.

While Independence Day was initially the target date for launch, it is now expected to be put off to either 15 September which marks the date Doordarshan first began telecast in 1959 or Mahatma Gandhi's birthday on 2 October as that will give sufficient time to plan the appropriate content.

Click here to read the full story.

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