After its successful launch in the UK and India, Viacom18 and IndiaCast announce the launch of the Hindi general entertainment channel 'Rishtey' in the US and Canada. Adding the festive fervor for viewers in the region, Rishtey is now available to the US audiences on Dish and Dishworld on channel 699 and to Canada viewers on Rogers Cable on channel 924. As Viacom18's second general entertainment channel, Rishtey is geared to offer an engaging mix of exciting shows, movies and entertainment from a wide spectrum of genres.
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region that covers a wide range of entertainment offerings. Rishtey is the eighth channel in the region and will be available on a paid subscription format. With the launch of the Rishtey on Dish and Dishworld, the channel will now be available to around 160K households in the US.
Commenting on Rishtey's foray into the US & Canada, Gaurav Gandhi