Suvarana to launch mega soap Beedige Biddavaru

Star's Kannada offering Suvarna will be launching a mega serial, Beedige Biddavaru, starting October 18 on the 7 pm slot.

The soap is being directed by well-known ector Phani Ramchandra who returns to wield a mike for the small screen after a hiatus.

The serial will run between Monday and Friday.

Read more: Suvarana to launch mega soap Beedige Biddavaru

Nat Geo speaks Bengali from 3 November

National Geographic Channel is launching a Bengali language feed from 3 November, demonstrating a localisation trend that English infotainment channels seem to be fast following this year amid stiff competition in the genre and growth of digitisation in the country.

NGC had this August launched its first regional language feed in Telugu, hoping to reach out to a larger spectrum of local viewers.

Read more: Nat Geo speaks Bengali from 3 November

Sun Direct reduces entry price to Rs 890

Sun Direct Pvt Ltd, the direct-to-home service provider, has reduced its entry price to Rs 890. Earlier, the cost of a connection was Rs 1,350.

A dominant player in the South and the second major DTH player in the country after Dish TV (in terms of subscriber base), Sun Direct is also set to announce a basic subscription pack called "value pack" for Rs 99.

Read more: Sun Direct reduces entry price to Rs 890

Discovery to launch Telugu feed from 1 October

Discovery will have a six-hour feed in Telugu from 1 October. The infotainment channel will progressively expand this local language feed to 24 hours in January. Interestingly, rival National Geographic had launched a Telugu feed this year.

"We launched a 24-hour feed in Tamil for Discovery in January. Since our viewership in that state has grown manifold, it clearly shows that dubbing works for us since the channel is commentary driven. We are considering two more languages," said Discovery India senior VP, GM Rahul Johri.

Read more: Discovery to launch Telugu feed from 1 October