Zee TV has become the first Indian television channel to enter the Chinese market.

The clearance, which came after six years of negotiations, would allow leading Chinese hotels to access Indian programmes broadcast by Zee TV.

For the first time, Indian cultural content including television soap operas will be distributed in Chinese television market, Indian officials here said.

Some of the translated versions of the Indian drama serials are already popular in Chinese channels. The permission would enable Zee TV to focus on this segment.

Zee TV acquired the rights in China after receiving the landing agreement from CTV-STVP, which is the sole agent authorised by China to distribute the foreign landed channels in the country.

As a result, Zee TV Asia Pacific channels except news channels can be seen in star hotels all over China.

This signifies the eventual confirmation of the landing of Zee TV Asia Pacific Channel in China since March 27 this year, the officials said.

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