TV18 and Viacom18 have formed a strategic joint venture, IndiaCast, which will distribute all channels and content of the two companies in India and abroad.

IndiaCast will also distribute Eenadu channels, post completion of acquisition by the TV18 group.

The Sun TV group channels and Disney Channels will also be distributed by IndiaCast in the Hindi Speaking Markets (HSM).

In Tamil Nadu, Sun TV Network will continue to distribute the TV18 and Viacom18 channels, apart from Disney channels.

The new company will be headed by Anuj Gandhi as Group CEO, while Gaurav Gandhi is named COO.

TV18 and Viacom18 said that IndiaCast will create India's first multi-platform 'Content Asset Monetization' entity. It is mandated to drive domestic and international channel distribution, placement services and content syndication for TV18, Viacom18, A+E Networks I TV18 and the Eenadu group, post completion of its acquisition by TV18.

"IndiaCast has been created with the aim to consolidate the distribution functions of both media houses to, reach newer markets and increase operational efficiencies," the two companies said.

IndiaCast will distribute all the 26 channels across all platforms, including Cable, DTH, IPTV, HITS and MMDS, and will offer a range of channels, from entertainment, kids, news, infotainment and music, to regional genres.

Click here to read the full story.