Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue.

The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD Prakriti’, a television channel, for promoting awareness about nature conservation in India. The indigenous exclusive nature channel may start in 2018 and continue through the period of the NWAP.

The new NWAP, released by the ministry of environment, forest and climate change (MoEFCC), recommended the establishing the channel in collaboration with the ministry of information and broadcasting, and Doordarshan.

National Wildlife Board member and Wildlife Trust of India (WTI) CEO Vivek Menon has told the Indian Express that the content of Discovery Channel and National Geographic largely came from outside India. One could, instead, watch the proposed Indian channel. Consultations are under way on how to go about establishing the channel -- the focus would be on biodiversity, wildlife and forestry.

A part of the spark for an “indigenous” nature channel came from the intent to showcase Indian filmmakers' work, the NWAP has urged the central government to “use electronic media” in nature awareness programmes and explore utilising the social media.

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