sabgroupSri Adhikari Brothers Television Network Ltd and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, and movies. Pantel Technologies recently acquired the business of Reliance Big DTH, from the Anil Ambani group.

Sab Group’s release to the BSE stated that “the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.”

Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create bouquet. This would usher in a new era of entertainment for the rural market, the release added.

Markand Adhikari, chairman and MD, SAB Group, said, “Sab Group has laid down the foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

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