Keralavision Channel Broadcast Limited (KCBL) is all set to launch a new Malayalam satellite general entertainment channel Kerala Vision Digital. Testing began on 1 November 2017 while the commercial launch of the same is planned by end of March 2018 for the free-to-air (FTA) channel.
Talking to Indiantelevision.com, Kerala Communicators Cable Limited (KCCL) CEO Shaaji Mathews said, " The normal composition of this regional channel will include news also apart from movies, serials events, game shows and such gec content.
The serials and family drama will be totally different from the current trend of glamorous hind content being dubbed into regional languages. We will emphasise on traditions, culture, family values and original talent. Further Our news will be very local and covering every district. The channel will also cover the local Kerala events."
"We have tied up with some of the operators in other states to reach the Malayalam audience. There is a large number of people with roots in kerala and residing in other states and metros", said Mathews.
KCBL and KCCL are the two public limited companies incorporated and formed under the initiative Cable Operators Association (COA).
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