Re-branding is not new to the world of media; brands across sectors undergo the change on various accounts

Come April, next year, and ETV news channels will be known as News18, as per the agreement between the TV18 Group and the erstwhile owner, Eenadu Group, an ETV insider revealed.

Also, TV18, which has acquired 100 per cent interest in the regional Hindi news channels namely ETV Uttar Pradesh, ETV Madhya Pradesh, ETV Rajasthan and ETV Bihar will be known as News 18 UP, News 18 MP, News 18 Rajasthan and News 18 Bihar, respectively as per the agreement.

ETV Network's head when contacted on the same, confirmed the development. "Till March 2015, TV18 group would use the old name and logo. But from April 2015, the logo and name of the channels will change," he says.

However, Viacom18 executive vice-president Ravish Kumar refused to comment on the same.

Click here to read the full story.