At the back of the government deciding to split the state of Andhra Pradesh into two states- Telangana and Andhra Pradesh, one of the country's oldest broadcasters run by Ramoji Rao, the Eenadu group has decided to venture in the newly formed state with a dedicated news channel christened ETV3.

The channel that went on air on Wednesday at 9:00 am will cater to the people of Telangana by focusing on issues relating to the development and progress of the state. While the channel will initially be called ETV3, very soon it will be renamed to ETV Telangana. The channel is being headed by Rajendra Prasad, who has been with the Eenadu group for over 15 years.

For now, the channel will be available on all multi system operators (MSOs) platforms in the Telangana region such as Hathway, Digicable etc. The decision to distribute it in Andhra Pradesh has not been taken as yet. Riding on the back of the Lok Sabha elections, the decision to launch the channel was taken by the Ramoji Rao group.

ETV3 is a pay channel broadcasting from Insat 4A, the licence for which was acquired in 2012.

Click here to read the full story.