"I have always gone by my gut feeling and that is the most important for me," is what Zeel MD & CEO Punit Goenka had said when he first announced the launch of a new GEC, Zindagi, from the network's cadre.
And seems like, Goenka's gut feeling has once again hit the bulls eye.

Zindagi, the mass premium channel, was launched on 23 June with just four shows