It was in late 2011 when viewers were introduced to one more general entrainment channel (GEC) and who had thought that in a short span of three years, Star Network's Life OK would challenge the established ones.
After climbing to the third spot in the TAM TV ratings chart and staying there for long now, the channel has proved its might. It created a niche for itself because of its path breaking content like 'Saubhagyavati Bhava', 'Savdhaan India' and 'Devon Ke Dev...Mahadev'.
The man behind the success, the channel's general manager Ajit Thakur is a humble man who believes in delivering results rather than talking about it.
Thakur who took the path less taken, in an earlier interview to indiantelevision.com, had said that before 2014 ends the channel will have new offerings for its viewers.
And keeping to his words of giving viewers a never-before-seen experience, the channel has announced its newest property. A dance reality show, 'Dance to Dance' will see Akshay Kumar mentoring the contestants as well as hosting it.
Thakur had earlier said in a statement expressed that he has no aversions in doing what other channels are already doing, be it dancing, singing or saas-bahu soaps, but his focus will be on how to do it differently.
The reality programme will see the dancers perform in challenging venues rather than on a stage or a set. One would dance on a narrow wall or even under water. Kumar will first demonstrate the format to each contestant in the dance format with a commitment of a 'first of its kind' show.
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