With a new slogan of 'Desh Ka Apna Channel', Doordarshan National which is the primary channel of Prasar Bharati is adorning new colours of purple and pink with a fresh palette of programming from 17 November.

The channel will continue to focus on traditional family values

In an exclusive interview to indiantelevision.com, DD director general Vijayalaxmi Chhabra said that the channel had also adopted competitive procurement guidelines which were attracting major producers towards the pubcaster.

She said while DD National had stopped commissioning programmes, it was directly marketing serials to get sponsors for its programmes.

The new look of DD National will be unveiled from 17 November, she said, adding that the vibrancy of the channel would be reviewed from time to time.

She said: "In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and eight new shows in prime time."

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