Zee Entertainment Enterprises Limited's (Zeel) new GEC under the '&' bouquet, which is christened - &TV, will see Shah Rukh Khan making a comeback on the small screen.
As was first reported by Indiantelevision.com last week, &TV has acquired the rights of an Iranian quiz show. The Indian version, which will be called India Poochega: Sabse Shaana Kaun?, will see Khan as the host.

&TV, with the tagline - 'Jashan Jeene Ka,' will showcase a diverse mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.

Commenting on his association with the new channel Khan said, "It is a unique show that gives merit to the street smart ones. You might not be a scholar or a master in any field but if you are smart then this game show is for you."

Zeel MD and CEO Punit Goenka added, "&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. The channel extend our Hindi entertainment portfolio under the "&" bouquet and will add to the consolidation of our leading position in the entertainment industry."

He further added that with this launch, the network would be able to capitalize further on opportunities to build a robust entertainment bouquet.

In order to engage further with the audiences, the channel will launch three brand films created by Infectious.

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