Chennai based New Gen Media Corporation having proved its mettle in publication, news and entertainment broadcasting is all set to climb the next rung of the ladder - on to the digital platform with the launch of its smartpaper titled ''Puthiya Thailaimurai Indru''. The smartpaper will launch on Monday, 9 February.

At the click of the mouse "PT Indru" will reach the inbox of the subscribers who can access this smartpaper with a personalised special code to enjoy the pleasure of reading a virtual print newspaper.

Speaking on the launch, New Gen Media Corporation CEO R.B.U Shyam Kumar said, ''Puthiya Thalaimurai Indru is a blue ocean initiative, where we are not competing with any other existing medium. This smartpaper is a convergence of print, radio, television and technology primarily aimed to cater to the Tamil diaspora across the world.''

''PT Indru'' is designed like a typical print newspaper with additional features of watching, reading and listening to content. Unlike an e-paper, it will have news in video and audio formats besides another document format for reading.

''We are not using any news print that is made out of felling trees to print the news paper. We can proudly claim that this is a go-green initiative from our socially sensitive group. Yet another added advantage is that the readable news items can be downloaded in PDF format in any gadget for future reading purposes," added Kumar.

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