Sky viewers in UK will have a first free South Asian entertainment channel in High Definition (HD). This, after &TV, the new Hindi general entertainment channel (GEC) from Zee Network, launched its HD feed in UK on the platform.

&TV HD is the first and only South Asian entertainment channel to offer its full range of shows in full HD at no extra cost to Sky viewers.

The channel saw a gala launch just a few months ago, with King of Bollywood Shah Rukh Khan and Zee Entertainment Enterprises Limited MD and CEO Punit Goenka.

Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Representing excellence, the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TV HD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.

Viewers will now be able to enjoy the fun of Gangaa, the comedy of Bhabhiji Ghar Par Hai, the history of Razia Sultan, the action of Begusarai and the love story of Badi Devraani among others in sparkling quality. Even more exciting will be the magnanimous music reality series The Voice – India in HD, with Shaan, Sunidhi Chauhan, Himesh Reshammiya and Mika as judges and the fantastic singing talent of India!

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