Look now, it’s changed. In its tenth year, Tata Sky has adorned a new logo. For years, consumers were used to the swish of the dish in between the Tata and Sky. Now, the swish has gone and the Sky in the logo is exactly like that of the DTH operator’s UK partner, Sky TV. The lettering and the font have gone onto being 3D while the Tata in the unit has continued to stay flat.

Both Tata Sky and Sky have earned immaculate respect as top notch DTH providers in their respective countries. “In fact, adding the UK Sky logo in Tata Sky is an indicator of the fact that the two companies are working very closely with each other,” says an industry observer.

Industry sources indicate that Tata Sky CEO Harit Nagpal and team have constantly been picking up best practices from other Sky ventures globally and incorporating them in the their firm’s culture.

Click here to read the full story.