BIG Live which recently concluded the pioneering an first ever Music Awards for Bengal titled the 'Idea BIG Bangla Music Awards 2010' ("IBBMA"), is riding high on the success of its televised show on ETV Bangla.

The latest television ratings (Base Wk 32

In fact, for CS4+ in Kolkata + West Bengal, with a rating of 1.28, IBBMA has left competition far behind.

Backed with this success and the firm belief that regional music and overall entertainment is what works with the local populace, BIG Live is taking the awards deeper into the country and betting high on the Music Awards for Rajasthan and Punjab and Entertainment Awards for Oriya and Gujarat. With some of the best partners and alliances, these awards promise to be as much a success.

The star studded evening of August the 13th saw celebrities and music stalwarts making a beeline to the Science City Auditorium, an evening which was a stupendous success. The event was telecasted by ETV Bangla on 29th August'10 at 7:30pm. The ratings are an indication that the first ever Bangla music awards has become an instant hit in Bengal & viewers have appreciated the concept & the program. Backed by the excellent support from the local populace and advertisers, the BIG Bangla Music Awards promises to get bigger next year.

Click here to read the full article.