Sun Direct Pvt Ltd, the direct-to-home service provider, has reduced its entry price to Rs 890. Earlier, the cost of a connection was Rs 1,350.

A dominant player in the South and the second major DTH player in the country after Dish TV (in terms of subscriber base), Sun Direct is also set to announce a basic subscription pack called "value pack" for Rs 99.

According to Mr Tony D'Silva, Chief Executive Officer of Sun Direct, the idea behind this venture is to speed up subscriber acquisition by offering "more value for money" entry fee and bouquet price. Now it has only two packages