ddregionalDoordarshan has floated a global tender in eight countries in different regions of the world to study the impact of DD India programming in those places. The countries selected are those with a large number of people of Indian origin or non-resident Indians.

Earlier, DD had conducted a similar survey in 2006-07 in seven countries in the Middle East

Following the report received, Prasar Bharati had written letters to the Indian embassies in these countries to identify potential distributors.

Meanwhile, the DD Audience Research Team (DART) conducts surveys in various parts of the country from time to time. Six such studies have been undertaken following the remarks in the Parliamentary Standing Committee on television rating points (TRPs) in 2008-09. The surveys cost a total of Rs 37.88 million.

Click here to read the full article.