Malayalam channel Mazhavil Manorama announced that it has partnered with Endemol Shine to offer the popular international game show Minute To Win It, for the first time to the Malayalam diaspora. This popular game show format has seen successful runs in over 60 countries. Dates for launch of the show have not been finalized so say sources at Mazhavil Manorama.
The channel’s marketing strategy for roping in sponsors and advertisers are yet to firm up say the sources. Mazhavil Manorama.says that it has earmarked a 360 Degree multi-media campaign blitzkrieg to promote the show.

Internet-based live streaming platform YuppTV has partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel. This will include content like movies and TV shows played on the channel, which will be available to all YuppTV users.

Note that earlier this month, YuppTV had also partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times. Other than this, its current content partners include Times Now, ET NOW, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM.

The popular Tamil media in Europe, IBC Tamil, which is a operating IBC Tamil Radio, IBC Tamil TV, IBC Asia Radio, Radio Gagana (Sinhala), www.ibctamil.com and www.ceylonews.com held a big event show in Swiss on Saturday 27/2-16 - called IBC Tamil Global Launch. A similar event was held in UK last year when IBC Tamil launched their TV-channel, which is telecasting programmes in high quality for Tamil viewers in Europe. The event was attended by many Tamil people and VIP's in Tamil media field. Eelam Artists from Europe did various shows like dance, music, comedy etc.,

Zee Digital Convergence Limited (ZDCL), the digital arm of Zee Entertainment Enterprises Limited (ZEEL), has announced the launch of a new video-on-demand platform called OZEE. Viewers can now access content on OZEE free of cost across all devices and platforms (Android, iOS).
Commenting on the launch, Punit Goenka, managing director and CEO, Zee Entertainment Enterprises Limited, says, "The fact that people today find it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere has only driven consumer expectations higher. The video-on-demand platform has become the need of the hour.