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Kannada general entertainment channel (GEC) Kasthuri TV, which was taken over by Whitehorse Network in November 2014 has been undergoing an extensive revamp process.
The channel will be launching its new logo, a day after the auspicious festival of Ugadi on 22 March. This is part of the channel’s ‘New Shows, New Look, New Positioning’ strategy.
The channel’s new logo is being launched in order to enhance its look and feel while keeping its target audience in mind. The happy and smart logo has been designed with the intent of captivating its audience specially women and the youth.
Read more: Kasthuri TV launches new logo; readies four new shows
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After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia.
'Hiburan’ means 'Entertainment' in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.
Read more: Zeel launches localised GEC - Zee Hiburan in Indonesia
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&TV, which launched in India and the Middle East on 2 March, 2015, is now set for its UK launch. The new general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable under the ‘&’ franchise will go live in the UK on 6 April at 7 pm.
The channel will be launched on the eve of the 20th anniversary of Zee UK.
Zeel plans to expand &TV’s presence to every country where it has its footprints, subject to licence clearances.
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All India Radio (AIR) has decided to start FM Radio services throughout the country including rural and far-flanged areas in a phased manner, where FM service is presently not available.
The criteria for choosing the locations include areas where there is no AIR FM service, strengthening FM coverage in the border areas especially in North East region as well as Jammu & Kashmir to counter cross border propaganda and consideration of several representations received by the people’s representatives of State and Central governments.
At present, AIR FM Radio service is being provided from 373 cities/locations throughout the country.
Read more: AIR to cover entire country through FM radio in phased manner
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Zee Network’s dead channel, Zee Smile is all set to ‘smile’ again. After more than a decade of its launch (September 2004), the network aims to get the channel up and running again.
According to sources close to the development, Zee Smile is set for a revamp in the coming months and Zeel chief creative head - special projects Shailja Kejriwal will head the project. She can also be credited for launching general entertainment channel (GEC), Zindagi last year for the Indian diaspora.
With the revamp, the channel is trying to move away from tear jerkers. It aims to bring the fraternity of television and theatre together. Sources from the industry say, “The channel, with the revamp, aims to grab attention of niche audience. Owing to that fact, Zee Smile will be televising plays.”
Read more: Zee Smile set for a revamp; Shailja Kejriwal to head
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