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As advertisers shift their focus to regional markets to tap rising consumption, television broadcasters, too, are chasing regional channels, which are growing faster than non-Hindi television markets.
On Monday, Sony Pictures Television, a subsidiary of Sony Pictures Entertainment, said it purchased a 30% stake in Telugu television broadcaster MAA Television Network. MAA Television Network owns four channels, including MAA TV, MAA Music, MAA Movies and MAA Junior.
Read more: Regional channels gain as broadcasters chase advertisers
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Suvarna will launch a daily fiction show 'Chukki' at the 10 pm slot from 16 April.
The new soap will run Monday to Friday. It is the story of a girl in search of her mother, who was separated by her family.
Suvarna business head Anup Chandrashekaran says, "Chukki will resonate well with our TG. The story revolves around mother-daughter relationship which is new to the Kannada GEC audiences; we have ensured that there is a right team and star cast for this show. The initial responses to the promos of the show and the concept are very positive and encouraging."
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Catch the Delhi Daredevils and Mumbai Indians all through IPL V only on Fever 104 FM!
New Delhi: The teams have changed, the stakes have changed, but Delhi Daredevil's and Mumbai Indian's official radio partner in this IPL season has not changed- it is yet again - Fever 104 FM. Through changing times and constant churn in the world of IPL, the partnership between GMR Sports and Fever 104 FM stays unmoved, unshaken and 'not out'! Fever 104 FM, country's most sports friendly radio station proudly supports Delhi Daredevils for the 5th consecutive year and Mumbai Indians for the 3rd time in a row.
Read more: Fever 104 FM, the Official Radio Partner of Delhi Daredevils and Mumbai Indian
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Discovery's Tamil channel will celebrate the Tamil New Year on 13 April, with a line-up of programmes showcasing the history, art and traditions of Tamil Nadu.
The shows will air from 2
Read more: Discovery Tamil celebrates New Year with programming marathon
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Sony Pictures Television (SPT) is all set to acquire a 30 per cent stake as part of a strategic alliance with the city-based MAA TV and its network of Telugu channels.
The tie-up would enable SPT or any of its affiliates to acquire the equity stake in MAA TV on signing the definitive agreement, subject to obtaining necessary approvals from the concerned statutory authorities, MAA said in a statement.
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