Asianet News Private Limited (ANPL) has elevated C Shyamsundar to the CEO position. Earlier, he was CFO of Jupiter Media Ventures, the holding company of ANPL.In his new assignment, Shyamsundar will be responsible for entire business, operations and investment of the company.

Shyamsundar has over 20 years of experience. ANPL said that he has proven ability to improve operations, impact business growth and maximize profits in diverse industries including manufacturing, infrastructure and service and media and entertainment industries.

Malayalam general entertainment channel Amrita TV is set to launch Deva Geetham, an unconventional reality show that will see contest of choir songs rendered by the Christian choral groups across the state.

The show will be launched on 25 April and will be aired Monday to Friday at 7 pm. The channel has also planned a curtain raiser of the show on Easter, 24 April, at 9 pm.

Deva Geetham will showcase 10 of the most outstanding choirs from churches in different parts of the state, each backed up by an 8-piece orchestra, the channel said. They were shortlisted from a statewide auditions process, which had 58 choir teams competing to get into the show.

Suvarna TV will start airing this 25 April onwards a daily comedy serial 'Paduvaralli Paddegalu' (PP) during the 10.30 pm primetime slot.

PP is being directed by actor Master Anand who had earlier done SSLC Nan Maklu, which ran for over two years on Suvarna TV.

"Comedy has been missing on Suvarna for sometime now, a must area to be addressed as a family entertainment channel. After watching different genre of programs including reality and sentiment rich fictions, viewers prefer to end the day on a lighter note. SSLC Nan Maklu used to do extremely well," says Suvarna TV Business Head Anup Chandrashekharan.

Amrita TV gifts its viewers with a largesse of unforgettable programmes as a harbinger of good fortune and prosperity all through the coming year.

Mummy and Me , the super hit blockbuster movie starring Suresh Gopi, Kunchacko Boban, Archana Kavi, Urvasi and Mukesh makes its world premiere at 9.00 am on Vishu morning.

Amrita TV offers a double treat showcasing both the mega stars of Malayalam from 8.30 to 9.30 prime time : Mammootty opens up to Srinivasan in a confidential heart-to-heart talk in which they discuss the emerging trends in films, the current state of Malayalam Cinema, the direction in which it is headed etc in Paurushathinte Meda Vishu at 8.30 pm. Mohanlal holds forth on his forthcoming movies, films on the cards and challenges thrown up by new roles in Abhinayathinte Kaineettam at 9.00pm.